Topic “Marketing”
Playing Ketchup
Heinz Ketchup recently introduced ketchup lovers to a new way to enjoy their product. Their latest innovation is packaging that allows the choice of dipping or squeezing. While their press release claims this to be a monumental achievement, I do feel this is a great example of reintroducing a product that itself (the ketchup) hasn’t changed much since 1876. In order to keep advancing the brand’s image, these innovations can be very effective in staying in the minds of the consumer.
Does My Website Make Me Look Fat?
Back when you went *live*, your website was sooooo hot. It was lean, had the right balance of text and graphics, just a few clicks to everything anyone needed to know. Made you feel great, didn’t it?
What’s happened since then? Most likely, you’ve tooled and tweaked and added some pages here and there and maybe some more text and a few graphics and links and... now that website doesn’t look so hot any more.
Recognizing the Keepers
A visit to the apple orchards near Nebraska City in the fall can be a fascinating experience.
Marketing Budgets and Virtual Agencies
Emily Thornton Calvo, for HealthLeaders Media
In this economy, healthcare marketers are watching their budgets more closely than ever. Hospitals endure rising costs, pressure to increase access, and let's face it, they'd rather spend money on the latest CT scanner than media or creative talent. In response, marketers are finding that they can achieve great creative work and get more for their money by creating their own virtual agency.
Blogging Your Way to New Sales
In 1922, German artist Paul Klee used watercolor, ink and oil to create his classic work, “Twittering Machine.” The painting depicts “twittering” birds atop a hand-cranked “machine.”
Selling to 'the Next Generation' of Consumers
When you see the new Pepsi brands – from different tastes to the amazing cans that change artwork with every 12-pack you buy – do you wonder why they would tinker with something that always appeared to be working? What prompts a successful brand to change its image?
Marketing in a Recession
Business today reflects our volatile economic environment. And while we don’t want to appear presumptuous, our years of marketing communications experience give us a perspective we’d like to share. We hope you’ll find it worth considering.
