Blogging Your Way to New Sales
In 1922, German artist Paul Klee used watercolor, ink and oil to create his classic work, “Twittering Machine.” The painting depicts “twittering” birds atop a hand-cranked “machine.”
Today, America could be referred to as a “Twittering machine.” Each day, more and more people take part in the free online social-networking service, Twitter. Some Twitter fans – including media-savvy Oprah Winfrey – find it so much fun that they begin Twittering the moment they wake up – and don’t stop until they return to bed at night.
With the more than 100 million users who log onto Facebook every day – including the more than 20 million who update their statuses at least once each day (all statistics provided by Facebook), it’s amazing there is still time left for any real conversation.
So, do you Twitter? Did you visit Facebook today? Did you read an online blog this week? Have you ever posted on a blog?
Obviously, because you are reading our blog, the answer to at least one of those questions is “yes.”
Did you answer “yes” to more than one? Good.
Now comes the tough question. Is your company taking advantage of this mushrooming online audience?
If you didn’t answer “yes” that time, why not?
Though statistics on the subject change each day, it’s a pretty good bet that blogs and social media can generate buzz for your product and sales leads.
An article in Ad Age magazine told the story of two average consumers in Los Angeles who created a Facebook profile dedicated to their love for Coca-Cola in August 2008. Since then, approximately 3.3 million other people have joined the page – which gives the Coke page the second largest group of fans (after President Obama’s 5.8 million Facebook fans).
Does it generate revenue? Again, the jury is still out.
But it does generate brand identification – especially valuable these days if your company isn’t Coca-Cola.
One thing is certain: lively blogs, Facebook profiles and bold new web sites are great ways to introduce products or attract the next wave of consumers to already existing products and services.
Whether it’s online at home or at work, or via cell phones and other mobile devices, people like to talk. They like to chat up the latest song, restaurant, movie or store. They sign on to Facebook so all their friends know what they’re listening to or feasting on or wearing out this weekend. If they could, they’d Twitter the whole world.
Shouldn’t your company be the next topic of all these Internet conversations?