DAAKEPov

Call ‘em vintage, retro or just plain old, I’m talking about logos that have worn out their welcome. Designs of the times, they’re no longer deemed hip or representative. A few get updated, like Apple computer’s current monochrome logo that took over for its original rainbow with a bite. But others are tossed aside in favor of bold redesigns, like Kraft Foods’ new corporate logo, or Holiday Inn’s slashed and shadowy new H.

Here’s my question. We all know where bad ideas go – into the wastebasket. But where do old logos go to die? Is there an afterlife? Do they travel to some unfashionable parallel universe, one where plaid bell bottoms and go-go boots are still in style?

I’ve seen a few, floating on the Internet or resurrected on T-shirts. But too many of the once great ones are forgotten. So I propose a tribute to these icons of the past. A monument, or maybe an old logo museum to remind us how simple life was – and how magnificently sophisticated we’ve become.

Just for kicks, we could charge a dime for admission. Anybody seen one of those lately?